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Direct Wicker

Our Business Since 2009

About Direct Wicker

Direct Wicker Corporate, headquartered in Los Angeles (with its main office in Hefei, Anhui Province, China), is an export trading company specializing in outdoor home furnishings.  It integrates product design, marketing, and service, primarily dealing in outdoor furniture, indoor furniture, and handicrafts.
The company owns brands such as "Direct Wicker," "Moda," and "Paleo." Its main products include a variety of outdoor furniture, including rattan sofas, rattan tables and chairs, Textilene mesh chairs, parasols, patio furniture, and garden furniture.
Direct Wicker has five self-owned warehouses (2 in Los Angeles, 2 in Florida, and 1 in Manchester), with a total storage capacity exceeding 3,500,000 cubic feet, and 3 exhibition halls (located in Los Angeles, Manchester, and Hefei). The Anhui office has an office area of over 50,000 square feet, including a 12,000 sq. ft. exhibition hall.
Direct Wicker Outdoor patio set with gray sofa, chairs, and umbrella in a modern living room setting.
Family Business for all Garden Living
Direct Wicker logo with red and blue design elements on a white background
Our History

Garden Living

Direct Wicker's parent company was founded in 2009.  In 2009, the Perston couple combined their names to create Paleo, thus beginning their journey of providing people with rattan sofas, rattan tables and chairs, Textilene mesh chairs, parasols, patio furniture, garden furniture, and other home furnishings.

Initially, Direct Wicker had only two employees, but it has now grown to over 100 employees from more than 5 countries, with 5 self-owned warehouses in 3 countries and annual sales exceeding $30 million. Over the years, the company has repeatedly upgraded its business, brand, and stores, forming the current series of furniture and lifestyle brands centered around Direct Wicker.

Cityscape with modern buildings and green trees under a cloudy sky, where Direct Wicker's parent company was established
1.

2009

Established the B2B furniture brand Paleo, entering the global market.

Manchester, cityscape view, where Direct Wicker established an operations center and a third-party warehouse.
2.

2011

Partnered with the renowned British furniture brand MODA and established an operations center and a third-party warehouse in Manchester.

Ontario, California, cityscape, where Direct Wicker established a warehousing center.
3.

2015

Deepened presence in the US market, establishing the first US company in Los Angeles and creating the Direct Wicker brand. Established a warehousing center in Ontario, California.

The United Kingdom, Where Direct Wicker established the WEGOT company
4.

2017

Established WEGOT company in the UK, and in the same year, the second US company, MODA FURNISHINGS, was founded.

Tampa, Florida, where Direct Wicker opened an offline experience store
5.

2019

Established an office in Tampa, Florida, opened an offline experience store, invested in and built a self-owned warehouse, and launched the US brand Primestok.

Direct Wicker warehouse interior with stacked cardboard boxes on shelves
6.

2020

Created the brand "abrihome" and invested in and built a self-owned warehouse in Los Angeles.

Direct Wicker outdoor patio set with beige chairs, wooden table, and decorative elements on a deck.

“At Direct Wicker, our mission has always been to create better home living experiences for humanity. We offer a shopping experience that combines quality, ergonomic design, and inspiration. Whether in our physical stores or online shop, we take pride in helping our customers transform their houses into warm and comfortable living spaces.”

Circular portrait of the CEO of Direct Wicker wearing glasses and a dark suit on a light gray background.

Perston

CEO (founders)